CEO Biography

DONNA STUTTS-PIRAS

“CENTRAL FLORIDA IS A MAGICAL PLACE; A PLACE WHERE MY DREAMS CAME TRUE.”

 

“It has everything a child can dream and imagine. For busy adults who love variety and excitement, there is a cornucopia of dining and entertainment choices.  My dream came true as I became part of a tight-knit group of tourism professionals, committed to making each guest’s Central Florida vacation, their dream vacation of a lifetime.”

 

“I CALL IT PARADISE…” 

WORK EXPERIENCE    

With over 25 years of experience in the media, publishing, and advertising industries, Donna Stutts has held both national and international positions with media companies with primary focus on strategic partnerships, targeted media marketing, publishing, printing, digital and mobile marketing and tactical distribution routing.

In 1987, Ms. Stutts began her career as advertising director for Miami Today Newspaper in Miami. After two years, she became publisher of the Daily Business Review Newspapers, an affiliate of Time Warner, where she was responsible for three daily newspapers with $14.1 million in annual revenue. She supervised 46 employees and was in charge of six divisions including display and classified advertising, law firm marketing, circulation, marketing and ancillary products. She was instrumental in increasing revenues to historic figures.

In 2000, she was hired by VS Publishing Company in Orlando, as president with direct company oversight. During her tenure, she grew the publishing product line from three publications to 26 in seven years and doubled the company’s revenue through tactical pricing, out-of-the-box product marketing initiatives and innovative sales training techniques. She was named “Allied of the Year 2006” by the Central Florida Hotel & Lodging Association and was the winner of the “2006 Stevie Award” for best female executive in a non-service company with less than 100 employees in the world.

In 2008, she was named vice president of sales and marketing for CTM Media Group (Formerly CTM Brochure Display) where she was responsible for sales and marketing for the second largest international hospitality distribution company. She was accountable for $22 million in revenue budget and supervised over 50 employees.

In 2011, she launched her own publishing business, Adrenaline Media, Inc. Today ADMI is a leading Tourism-Focused publishing company in Central Florida. 

ASSOCIATIONS

I-Drive Chamber of Commerce Board Member

Central Florida Hotel and Lodging Association

CFHLA Allied Relations Council

Osceola Resort Area Council

Central Florida Vacation Rental Managers Association Board Member

Tourism Orlando Leadership

Business and Professional Women

AWARDS

“1997 Up & Comer’s Award Recipient” by South Florida Business Journal

“Who’s Who in International Business” American Biographical Institute

Finalist in the Athena Awards for “Women in Business”

“Allied of the Year 2006” Central Florida Hotel & Lodging Association

“2006 Stevie Award” for best female executive in a non-service company

with less than 100 employees in the world

 

EDUCATION

Barry University, Miami, Florida 

Miami Dade County Community College, Miami, Florida.

Major: Business Administration.

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